Presently heading Services Export Promotion Council (SEPC) as Director General. Entrusted with the task of promoting all services including Champion Sector Services and making services from India as brand “India Serves.”
Has over 25 years of experience in various organizations under the Ministry of Commerce and Industry, Pharmaceuticals Export Promotion Council, CII and National Centre for Trade Information (NCTI)-a joint venture of ITPO and NIC under the Ministry of Commerce, Gov of India.
The core areas have been international trade, international trade regulations, Policy and strategy, market research and international trade information services.
Took numerous initiatives like Brand India Pharma Campaign which gave the tagline India as Pharmacy of the world, Central Portal for Authentication and Validation of Exports of drugs from India(i-Veda) for tracing and tracking, International Outreach for market development and creating a Brand India Pharma Exhibition-IPHEX.
Has been part of Joint Working Groups, CEPA negotiations and Joint Trade Commission formed for promotion of exports between countries. Handled markets like North America, EU, LAC, Japan, Australia, New Zealand, CIS and ASEAN.
Headed Manufacturing Sub-Committee, Northern Region and initiated a number of activities related to industry-institute partnership, emerging technologies and its commercialization, Innovation grid, IT security and CSR.
Had been associated with various projects of Export Promotion Councils, UNCTAD-setting up of Trade Point in Kathmandu, Coffee Board-Branding and International Market Development, APEDA-Market Study and Coir Board -setting up of Coir Trade Information Centre
Academic qualifications include PhD in Strategy for Pharma Exports, MBA with specialization in Marketing, Masters in International Trade from Symbiosis. Have also done a one-year certificate course on Pharma Regulatory Affairs. Obtained specialized training on international trade related sources of information and databases by UNCTAD and also received training in Market Information System by CBI, Netherlands.
